Max & Co is this incredible Italian fashion brand, that is very innovative and trend-forward. While looking through a sea of lookbook videos, this one struck me as the most beneficial and interesting. Instead of just displaying the clothing for the Spring/Summer 2013 line, Max & Co made it into a video. For some reason when I watch this video I feel like I'm having deja vu, but not because the clothing has reached its decline stage, but because there's something very inviting about the way they shot the video. This video-lookbook definitely did its job because I am not online searching for where to buy Max & Co!
I agree with you! The feel of the video is very nostalgic and relatable. I like the you picked a video and think its a much more modern and interactive way for designers to show their clothing all done up and stylized! Nice job!
ReplyDeleteAwesome lookbook! ...love that you had a video
ReplyDeleteI really liked your post. I think that the fact that this brand is taking advantage of the new technology available shows not only that they are up to date with the latest fashion trends but also that they are up to date with the newest technologies. Great post and nice video!!
ReplyDeleteLookbooks are such a great way to get inspired and see the designers vision as how they really see things put together. Watching this video did that to me! Great post!
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