Sunday, April 7, 2013

Marc Jacobs #7


While searching for trunk shows on youtube, I came across this awesome video of a Marc Jacobs trunk show for Saks. For a while, Marc Jacobs refused to have fashion shows during Fashion Week, so he resorted to just doing Trunk Shows at stores. I liked this about him because it made him different, and ensured that he not only had a strong relationship with his clients, but worked closely with them in order to cater to their needs. I think that moving from the personal setting of a trunk show to a large fashion show, that can be seen by millions across the globe, is a bit degrading to his uniqueness. I love Marc Jacobs fashion though! This trunk show was amazing.

2 comments:

  1. I had no idea he used to refuse to have fashion shows during Fashion Week, very interesting post!...and well I am sure it was a necessary change to move to large fashion shows… I am glad he did because he has certainly produced some of the best fashion shows we have seen in the last years!

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  2. I totally agree with this, having the trunk shows give a sense of exclusivity rather than large scale fashion shows

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